This campaign for McDonald’s Canada was created to get parents and kids excited about the 100% Canadian ingredients that are included in the iconic Happy Meal. The concept took simple ingredients and shapes and made them come alive in a fun and engaging way. By integrating the iconic Happy Meal smile, box and name lockup with the food, interesting patterns were created. These patterns were given motion and implied motion, engaging and delighting in both digital and print formats.
client: McDonald’s Canada
agency: Watt International
creative director: Jeff Wilbee
art director: Caitlin Harel
photographer: Neil Hill
food styling: Jill Snider
retouching: Stuart Murray
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